Big Data & Wine Industry
How to engage Millennials with the wine category
By The Glass International has published several articles about a new wine bar concept and the way this concept helps to engage millennials with the wine category. What has not been discussed yet is the big data generated by this concept and the way it can be used.
The use of the data can be split in 2 areas:
- 1. Online sales of wines
- 2. Product improvement and category management